Rooted in the artistic legacy of the Cannes Film Festival and inspired by the natural atmosphere of the Côte d'Azur, this immersive fashion space brings together cinematic storytelling, minimalist aesthetics, and a sense of holiday ritual. Each piece in the store is treated as an artwork under the camera's gaze, where dramatic tension emerges through tailoring, color, and materiality, inviting every visitor to step into the role of the protagonist and compose a poetic expression of personal style within a vacation-like setting.